Founder & Behavioural Product Strategist, Liquid Bold
Suzanne Mouton
Talk
Enterprise Rigour Minus the Enterprise
What do you do when you have several design directions and no way to decide which is best? Some go with their gut because evidence feels slow and expensive; others over-research because being wrong feels worse than being late. Drawing on 10+ years with enterprise organisations and now advising startups with no budget and even less time, Suzanne shows how to reach confident design decisions fast — stretching the data and insight you already have, and knowing where AI helps and where it can mislead you.
Profile
Suzanne Mouton is a behavioural product strategist and founder of Liquid Bold, where she helps startups figure out why their offering isn’t landing with users. She has spent the last decade advising companies across financial services, retail and B2B — and in 2019, four years before ChatGPT, began running workshops (including at Design Matters Copenhagen) on designing responsibly in a world with AI.