Michel Ferreira

Talk

Fast ≠ Good

This talk pushes back on a design narrative obsessed with speed and efficiency, arguing that the fundamentals are timeless — and more relevant than ever. Drawing on Dieter Rams, Ray Eames and Lina Bo Bardi, Michel introduces two practical ideas: matching fidelity to your level of confidence, and treating deceleration as a design skill in its own right — with three takeaways you can apply immediately.